Performance Coaching for Television News & Sports Talent


A lot more, it turns out, than you might think. In fact, the scientists that study these things have identified over 100 distinctly human smiles. As a professional communicator, smiling authentically may be one of the most powerful things you can do on the air. In addition to showing how you feel, there are smiles that suggest how attentive you are and smiles that encourage others to open up and talk to you. There are smiles that show understanding and smiles that show approval. There are broad, obvious smiles and much subtler and complex ones.

Robin Roberts
Robin Roberts

Perhaps most important: When you smile, people can tell when you mean it (an authentic, “felt” smile) and when you don’t (an “unfelt” and “inauthentic” smile). Here’s how: Both felt and unfelt smiles engage the muscles around the mouth, but felt smiles also involve the muscles around the eyes. When we say that someone has a gleam in their eye, we’re not really describing a quality of the eye itself. We’re describing the impact of using the muscles that surround the eye. The difference can be accurately identified by children as young as 9 years old.

This matters because research has shown that we subconsciously mimic the movements we see on other’s faces — and that those movements in turn trigger the related emotions. In other words, when you see an authentic smile on someone else’s face, the muscles in your face reflexively mimic those movements and release the associated chemicals into your system. When you see a false smile — someone trying to look happy or appreciative but actually feeling something else — you reflexively mimic those movements and feel those emotions.

Matt Lauer
Matt Lauer

Uh oh.

Among other things, it kind of makes you wonder whether news stories and teases fail because of the way they’re written or because of the way the anchors look when they’re reading them. Is that the look of someone that really wants to come back after the break or the look of someone faking the look of someone who wants to come back after the break? Can it be when we think we’re showing interest we’re really just showing people what it looks like to feign interest?

Whatever you’re really feeling, chances are viewers are feeling it along with you.

Apparently, it’s not enough to look like you mean it — unless you really do mean it.

Our Team

Barry Nash

Barry has been coaching television news and sports talent at all levels since 1982. Every night around the world, millions of people get their news from anchors and reporters he has trained and consulted.

Tony Martinez

Tony is an award-winning journalist and a master coach. In addition to his extensive work with news and sports talent, he leads our work with Spanish-language newscasts and coaches MMJs.

Barrett Nash

Barrett is a performance coach and visual image specialist, She is an especially good resource when improving the look of your team is a priority.

Jonathan Knopf

Jonathan is a veteran newsroom manager and coach. He understands how much performance depends on the people who support it, and he works as effectively with producers and writers as he does with talent.

Jenni Steck

Jenni specializes in the development and care of the speaking voice. Contact her especially when you have concerns or questions about the way your talent sound and read.

Patty Pressley

Patty is our long-time office manager. When you have an administrative question for us, she'll have an answer.


When you have an immediate need, we can respond faster than ever. When your resources are limited, we can work with your team without incurring travel expense. And if we are visiting your station regularly, we can followup more powerfully than ever before.

All you need on your end is a computer with high-speed internet access and a camera. We take care of the rest.
Contact us


All of our services are also available of Spanish-language news and sports talent and for the news and sportscasts that they serve. Contact Barry Nash or our Spanish- language coach, Tony Martinez, for more information.
Contact us


Any search for talent should include a visit to Collective Talent, where agents and self- represented talent post updated resumes and reels. There's an important bonus: Let us know you found your new hire on CT and we'll review and coach your new team member for free!


February 3, 2016

The New Yorker Magazine sits in on one of Barry Nash's sessions with NFL Hall-of-Famer, Jerome Bettis.

By Barry Nash


We are a team of coaches who specialize in the training and development of television news, weather and sports talent.

In all cases, our goal is to provide the resources talent need to achieve "Breakthrough Performance" -- delivery that engages the minds and hearts of viewers, demands their attention, and inspires their loyalty.

Contact us


When performance feedback is a priority on your end, we make it one on ours. Do send us an email, we'll take a look and come back to you confidentially without obligation.

Barry Nash & Company

Address : 2410 Farrington Street
Dallas, Texas 75207
Phone. 214.520-2000