Performance Coaching for Television News & Sports Talent
When security put the United States Capitol Building on lockdown late one July afternoon, NBC Washington’s Scott McFarlane was on the Live Desk. Little about the situation was known, and the station had no reporters or photographers in the vicinity of the trouble. Calmly and steadily, the veteran reporter began with what he had — a few details, a couple of pool camera images, and above all what he knew about the building and its inhabitants from a decade in the trenches there — and spoke uninterrupted for over 11 minutes.
Here’s the monologue in its entirety.
Note especially how McFarlane mines his own experience to assess the little he does know and expand the narrative while he waits for more. Because he knows the landscape and the related routines so well, information that would be overlooked or mundane to others becomes inspiration for him.
And so on.
MacFarlane adds value and deepens our understanding of the situation not because of what he knows about the event itself. The key is what he knows about the world that contains the event — knowledge gained from a decade covering the Capitol and its environs.
His experience sees and hears what the cameras can’t. Absent more meaningful detail from the field, he gives the story life and context by drawing on that experience to describe the world in which the story is developing.
As a result, when he does have more information, NBC Washington’s audience will be far better prepared to understand its scope and importance.
Emotionally, MacFarlane’s tone is right, too. In moments of real crisis, viewers are always best-served by an anchor who can keep his head and help them keep theirs. Here, MacFarlane is calm and deliberate, always in control and never hyping or over-dramatizing. From a delivery standpoint, it is pitch perfect.
Barry has been coaching television news and sports talent at all levels since 1982. Every night around the world, millions of people get their news from anchors and reporters he has trained and consulted.
Tony is an award-winning journalist and a master coach. In addition to his extensive work with news and sports talent, he leads our work with Spanish-language newscasts and coaches MMJs.
Barrett is a performance coach and visual image specialist, She is an especially good resource when improving the look of your team is a priority.
Jonathan is a veteran newsroom manager and coach. He understands how much performance depends on the people who support it, and he works as effectively with producers and writers as he does with talent.
Jenni specializes in the development and care of the speaking voice. Contact her especially when you have concerns or questions about the way your talent sound and read.
Patty is our long-time office manager. When you have an administrative question for us, she'll have an answer.
When you have an immediate need, we can respond faster than ever. When your resources are limited, we can work with your team without incurring travel expense. And if we are visiting your station regularly, we can followup more powerfully than ever before.
All you need on your end is a computer with high-speed internet access and a camera. We take care of the rest.
All of our services are also available of Spanish-language news and sports talent and for the news and sportscasts that they serve. Contact Barry Nash or our Spanish- language coach, Tony Martinez, for more information.
We are a team of coaches who specialize in the training and development of television news, weather and sports talent.
In all cases, our goal is to provide the resources talent need to achieve "Breakthrough Performance" -- delivery that engages the minds and hearts of viewers, demands their attention, and inspires their loyalty.
When performance feedback is a priority on your end, we make it one on ours. Do send us an email, we'll take a look and come back to you confidentially without obligation.
Address : 2410 Farrington Street
Dallas, Texas 75207