Performance Coaching for Television News & Sports Talent


By Barry Nash on February 2, 2011

A lot more, it turns out, than you might think. In fact, the scientists that study these things have identified over 100 distinctly human smiles. As a professional communicator, smiling authentically may be one of the most powerful things you can do on the air. In addition to showing how you feel, there are smiles that suggest how attentive you are and smiles that encourage others to open up and talk to you. There are smiles that show understanding and smiles that show approval. There are broad, obvious smiles and much subtler and complex ones.

Robin Roberts
Robin Roberts

Perhaps most important: When you smile, people can tell when you mean it (an authentic, “felt” smile) and when you don’t (an “unfelt” and “inauthentic” smile). Here’s how: Both felt and unfelt smiles engage the muscles around the mouth, but felt smiles also involve the muscles around the eyes. When we say that someone has a gleam in their eye, we’re not really describing a quality of the eye itself. We’re describing the impact of using the muscles that surround the eye. The difference can be accurately identified by children as young as 9 years old. (more…)


By Barry Nash on January 30, 2011

I’ll never forget one of the times I heard a researcher talk about that thing that separates great talent from good ones. Dallas Cronk, a visionary researcher for Audience Research & Development, was ticking through the list of things that she knew influenced viewer approval: visual image, body language, sound of the voice, teamwork, and community

Oprah Magazine
Oprah Magazine

involvement. Then she pointed out that there was this one thing with the power to trump them all but she could n’t even name it, much less measure it. She called it “the X factor.” All I can really tell you,” she said, “is that some people have it and some people don’t. If we could figure out how to coach that, the world would beat a path to our door.”

Well, times are changing. Previously, we wrote about “honest signals,” the newly measurable qualities that scientists are finding have particular power to capture and hold other’s attention.  The research was summarized in How to Light Up A Room: Measuring Charisma and Confidence, an article in Oprah Magazine. If you’re concerned about lighting up the television screen, it’s a must-read. (more…)

Our Team

Barry Nash

Barry has been coaching television news and sports talent at all levels since 1982. Every night around the world, millions of people get their news from anchors and reporters he has trained and consulted.

Tony Martinez

Tony is an award-winning journalist and a master coach. In addition to his extensive work with news and sports talent, he leads our work with Spanish-language newscasts and coaches MMJs.

Barrett Nash

Barrett is a performance coach and visual image specialist, She is an especially good resource when improving the look of your team is a priority.

Jonathan Knopf

Jonathan is a veteran newsroom manager and coach. He understands how much performance depends on the people who support it, and he works as effectively with producers and writers as he does with talent.

Jenni Steck

Jenni specializes in the development and care of the speaking voice. Contact her especially when you have concerns or questions about the way your talent sound and read.

Patty Pressley

Patty is our long-time office manager. When you have an administrative question for us, she'll have an answer.


When you have an immediate need, we can respond faster than ever. When your resources are limited, we can work with your team without incurring travel expense. And if we are visiting your station regularly, we can followup more powerfully than ever before.

All you need on your end is a computer with high-speed internet access and a camera. We take care of the rest.
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All of our services are also available of Spanish-language news and sports talent and for the news and sportscasts that they serve. Contact Barry Nash or our Spanish- language coach, Tony Martinez, for more information.
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Any search for talent should include a visit to Collective Talent, where agents and self- represented talent post updated resumes and reels. There's an important bonus: Let us know you found your new hire on CT and we'll review and coach your new team member for free!


February 3, 2016

The New Yorker Magazine sits in on one of Barry Nash's sessions with NFL Hall-of-Famer, Jerome Bettis.

By Barry Nash


We are a team of coaches who specialize in the training and development of television news, weather and sports talent.

In all cases, our goal is to provide the resources talent need to achieve "Breakthrough Performance" -- delivery that engages the minds and hearts of viewers, demands their attention, and inspires their loyalty.

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When performance feedback is a priority on your end, we make it one on ours. Do send us an email, we'll take a look and come back to you confidentially without obligation.

Barry Nash & Company

Address : 2410 Farrington Street
Dallas, Texas 75207
Phone. 214.520-2000