Performance Coaching for Television News & Sports Talent


By Barry Nash on October 30, 2012

Update: In October 2017, the New York Times published an article detailing allegations that the science supporting Amy Cuddy’s power posing recommendations is flawed. While we continue to recommend the importance  of gesture and expansiveness in delivery, it appears that the science does not support the effects of power posing specifically as originally represented by Cuddy.

We’ve known for a long time that how you sit and stand on air is a big deal, because it an make a big difference in the impression you make on viewers. Researchers call this display behavior, and we instinctively rely on it to identify who has the power and authority in the room and who doesn’t. Now research is suggesting that it may be an even bigger deal than we thought because of the profound effect it has on the way you feel about yourself — and on how you perform as a result of that.

The Look of Power
The Look of Power

In a recent interview with CNN, Harvard researcher Amy Cuddy put it this way:

“When it comes to power, the mind shapes the body, a finding supported by extensive peer-reviewed science. This, to most of us, is not surprising. But what os surprising, when it comes to power is that the body also shapes the mind. Dana Carney (UC Berkley) and I, both experimental social psychologists, have conducted research showing that adopting these postures — “power posing” — actually causes people to become more powerful…” (more…)

Stand and Deliver Two: The Tandem Tango

By Barry Nash on August 12, 2012

Standing to deliver as a solo anchor is one thing.  Working on your feet with a coanchor is its own special challenge.  While it’s not the easiest thing to look comfortable on your own, the challenge is somehow compounded when you have to look comfortable with someone else.

The Tandem Tango: Hannah Storm and Stage Steele
The Tandem Tango: Hannah Storm and Stage Steele

Few pull it off as consistently or effectively as ESPN’s Hannah Storm, seen in the clip above working with another tremendously talented communicator, Sage Steele.

There are a number of things that make this team so effective on their feet.


Shut Up And Read

By Barry Nash on October 19, 2011

In a recent New York Times column, David Brooks describes seventy-something Phillip Leakey as gripped by the sort of “compulsive curiosity” that causes a bay to take something that doesn’t make send and “become instantly absorbed; using all her abilities — taste, smell, force — to figure out how it fits in with the world.”

Food for Thought
Food for Thought

I wish we could describe more anchors that way. We know talent who are as experienced and polished as any professional on earth. They know how to dress and they know how to move. Their voices are perfectly modulated. They are warm and witty in the cross-talk. They are, in fact, everything you could possibly want on-the-air — except curious. And I just don’t mean politely curious, which is the kind of curiosity showcased in the sanitized, premeditated anchor/reporter exchanges that pepper many newscasts. I mean I-really-need-to-know-and-I-won’t-stop-until-I-get-an-answer curious. I mean getting-to-the-truth-of-this-is-more-important-than-making-sure-everyone-looks-good curious. I mean a need-to-know that’s forceful enough to trump almost every other imperative we assign to the production of newscasts. (more…)

Our Team

Barry Nash

Barry has been coaching television news and sports talent at all levels since 1982. Every night around the world, millions of people get their news from anchors and reporters he has trained and consulted.

Tony Martinez

Tony is an award-winning journalist and a master coach. In addition to his extensive work with news and sports talent, he leads our work with Spanish-language newscasts and coaches MMJs.

Barrett Nash

Barrett is a performance coach and visual image specialist, She is an especially good resource when improving the look of your team is a priority.

Jonathan Knopf

Jonathan is a veteran newsroom manager and coach. He understands how much performance depends on the people who support it, and he works as effectively with producers and writers as he does with talent.

Jenni Steck

Jenni specializes in the development and care of the speaking voice. Contact her especially when you have concerns or questions about the way your talent sound and read.

Patty Pressley

Patty is our long-time office manager. When you have an administrative question for us, she'll have an answer.


When you have an immediate need, we can respond faster than ever. When your resources are limited, we can work with your team without incurring travel expense. And if we are visiting your station regularly, we can followup more powerfully than ever before.

All you need on your end is a computer with high-speed internet access and a camera. We take care of the rest.
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All of our services are also available of Spanish-language news and sports talent and for the news and sportscasts that they serve. Contact Barry Nash or our Spanish- language coach, Tony Martinez, for more information.
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Any search for talent should include a visit to Collective Talent, where agents and self- represented talent post updated resumes and reels. There's an important bonus: Let us know you found your new hire on CT and we'll review and coach your new team member for free!


February 3, 2016

The New Yorker Magazine sits in on one of Barry Nash's sessions with NFL Hall-of-Famer, Jerome Bettis.

By Barry Nash


We are a team of coaches who specialize in the training and development of television news, weather and sports talent.

In all cases, our goal is to provide the resources talent need to achieve "Breakthrough Performance" -- delivery that engages the minds and hearts of viewers, demands their attention, and inspires their loyalty.

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When performance feedback is a priority on your end, we make it one on ours. Do send us an email, we'll take a look and come back to you confidentially without obligation.

Barry Nash & Company

Address : 2410 Farrington Street
Dallas, Texas 75207
Phone. 214.520-2000