Performance Coaching for Television News & Sports Talent
Conversations about teasing usually focus on what to say, and organizations spend a ton of time and money working to get the words right. But loads of research has shown that trust and decision-making are driven at least as much (and often, more) by delivery as by content. In other words, if your goal is to inspire viewers to stick around for more, what you say may not be as important as how you say it.
Take a look at this sequence featuring NBC Los Angeles anchor, Chuck Henry.
The impressive — and decisively convincing — element of this tease sequence is not so much what Henry is saying as it is his obvious enthusiasm for what he’s saying. Watch with the sound turned down and study the way he sits and moves. Listen with your eyes closed and mark the way he speaks. Altogether, it conveys the feeling that he wants to come back, and that infuses his delivery with an emotional promise as well as a factual one. And the emotional promise is almost always the one that is truly convincing and compelling.
The work of teasing is not necessarily showcasing the latest information about something. The work of teasing is convincing viewers that it will be worth their while to stick around for more, whether you’re talking about the latest information or wanting viewers to look again at something they may have already seen.
The key to that is convincing them that you believe it is worth your while.
Barry has been coaching television news and sports talent at all levels since 1982. Every night around the world, millions of people get their news from anchors and reporters he has trained and consulted.
Tony is an award-winning journalist and a master coach. In addition to his extensive work with news and sports talent, he leads our work with Spanish-language newscasts and coaches MMJs.
Barrett is a performance coach and visual image specialist, She is an especially good resource when improving the look of your team is a priority.
Jonathan is a veteran newsroom manager and coach. He understands how much performance depends on the people who support it, and he works as effectively with producers and writers as he does with talent.
Jenni specializes in the development and care of the speaking voice. Contact her especially when you have concerns or questions about the way your talent sound and read.
Patty is our long-time office manager. When you have an administrative question for us, she'll have an answer.
When you have an immediate need, we can respond faster than ever. When your resources are limited, we can work with your team without incurring travel expense. And if we are visiting your station regularly, we can followup more powerfully than ever before.
All you need on your end is a computer with high-speed internet access and a camera. We take care of the rest.
All of our services are also available of Spanish-language news and sports talent and for the news and sportscasts that they serve. Contact Barry Nash or our Spanish- language coach, Tony Martinez, for more information.
We are a team of coaches who specialize in the training and development of television news, weather and sports talent.
In all cases, our goal is to provide the resources talent need to achieve "Breakthrough Performance" -- delivery that engages the minds and hearts of viewers, demands their attention, and inspires their loyalty.
When performance feedback is a priority on your end, we make it one on ours. Do send us an email, we'll take a look and come back to you confidentially without obligation.
Address : 2410 Farrington Street
Dallas, Texas 75207