Performance Coaching for Television News & Sports Talent
Coaching is most likely to make a difference when it encourages change that will make a difference to the people who matter most: your viewers. For over 30 years, we have been leading focus groups with the goal of understanding what viewers really mean when they talk about things like credibility, energy, personality and sense of humor. What they tell us invariably helps us design coaching that has an impact viewers will note and appreciate.
Like every other aspect of business, the more you know about your customers the easier it is to design a service that will appeal to them. When the quality of anchor and reporter performance becomes central to your success, we can help you and your team identify and make the adjustments that will matter most.
When you’re committed to understanding what viewers value, there is no substitute for asking the viewers themselves.
In this excerpt from a focus group of 25-54 year old women in a Top 10 market, they talk about the kind of performance and personality they prefer when they watch morning news.
As you watch and listen, remember that the way that people say something will often tell you more about what’s really important than the words that they are using.
Barry has been coaching television news and sports talent at all levels since 1982. Every night around the world, millions of people get their news from anchors and reporters he has trained and consulted.
Tony is an award-winning journalist and a master coach. In addition to his extensive work with news and sports talent, he leads our work with Spanish-language newscasts and coaches MMJs.
Barrett is a performance coach and visual image specialist, She is an especially good resource when improving the look of your team is a priority.
Jonathan is a veteran newsroom manager and coach. He understands how much performance depends on the people who support it, and he works as effectively with producers and writers as he does with talent.
Jenni specializes in the development and care of the speaking voice. Contact her especially when you have concerns or questions about the way your talent sound and read.
Patty is our long-time office manager. When you have an administrative question for us, she'll have an answer.
When you have an immediate need, we can respond faster than ever. When your resources are limited, we can work with your team without incurring travel expense. And if we are visiting your station regularly, we can followup more powerfully than ever before.
All you need on your end is a computer with high-speed internet access and a camera. We take care of the rest.
All of our services are also available of Spanish-language news and sports talent and for the news and sportscasts that they serve. Contact Barry Nash or our Spanish- language coach, Tony Martinez, for more information.
We are a team of coaches who specialize in the training and development of television news, weather and sports talent.
In all cases, our goal is to provide the resources talent need to achieve "Breakthrough Performance" -- delivery that engages the minds and hearts of viewers, demands their attention, and inspires their loyalty.
When performance feedback is a priority on your end, we make it one on ours. Do send us an email, we'll take a look and come back to you confidentially without obligation.
Address : 2410 Farrington Street
Dallas, Texas 75207